Carrying on the Tradition
Zeitlin Optik was synonymous with Marc Zeitlin who founded it twenty-five years ago with the ambitious goal that he would provide unstinting service and unique merchandise of the highest quality so that clients would love their glasses and keep coming back for more: more of his expert recommendations of what to choose, more of his unstinting accuracy in filling their prescriptions and more fun: he never stopped cracking jokes. At times, the shop had the intimacy of a hangout, a place to stop by, where his clients and frame reps came to catch up.
Marc grew up in a family business, working in his family’s beachfront restaurant and bungalow colony in the Rockaways. As a boy he manned a vast hot dog grill each summer, serving thousands of hotdogs for the crowds of beach-goers and in the evenings he soaked up the color at his father and uncle’s bar. Both experiences shaped his love of serving the public in a diverse setting like New York City.
Before he went on his own, Marc honed his expertise working for a number of exclusive optical boutiques around town, among them, Kimbe Optic and Joe Name. He gained an appreciation for the excellence of craftsmanship and design as well as the high-style and pure fun of some of the European and Japanese frame lines. At Kimbe he viewed his tenure there as an apprenticeship in exacting lab techniques and frame fabrication, not to mention their culture of customer service.